Tuesday, September 25, 2012

Adidas for Stella McCartney set to launch a DryDye T-shirt

In an effort to reduce water consumption, energy use and a need for chemicals use, adidas created the DryDye technology, which uses pressurized CO2 in place of water to dye t-shirts and other garments. The DryDye process t-shirt fuses sustainability, performance and style, with a batwing cap sleeve and a round scoop neck. The t-shirt features a striking leopard print on the front in dark blue and white, and can be layered over a number of styles from the FW12 adidas by Stella McCartney collection.
"It's been incredibly exciting for me to work with and have access to this amazing new technology that uses no water at all in the process. The sustainable message behind it is very important to me and I hope to work with it more in the future" says Stella McCartney.

Fashion Lab